Which type of data is "qualitative"?

• A. Numeric, Measurable Data
• B. Frequency Data
• C. Non-numeric, Descriptive Data
• D. Ordinal Data

Answer: (C)

Qualitative data describe qualities, characteristics, or categories rather than amounts. It is expressed in words or labels, not numbers, so it captures descriptions like color, type, or mood. That makes the best match the option described as non-numeric and descriptive. Numeric, measurable data are quantities and fall under quantitative data. Frequency data are counts, which are also numeric. Ordinal data uses ordered categories, which conveys a sense of ranking but still centers on category labels rather than precise measurements. In this context, the clear fit for qualitative information is non-numeric, descriptive data.